Strategic corporate social responsibility: A holistic approach to sustainable and impactful business

In today's world, being the best in the world is no longer enough. Businesses are now expected to be the best for the world: socially and environmentally responsible, sustainable, and ethical.

This updated edition of Strategic Corporate Social Responsibility offers a comprehensive approach to CSR, presenting key concepts, theories, and practical tools for real-world application. The book is divided into three parts: theoretical background, CSR approaches and implementation, and measuring and communicating CSR.

New to this edition is a chapter on social and global issues, along with three new case studies from Africa, Asia, and Latin America. The content has been extensively revised, adding summary questions at the end of each chapter and highlighting cutting-edge technology, including AI, machine learning, virtual reality, and blockchain.

Featuring case studies from globally recognized brands like Ben & Jerry's, Google, H&M, and Unilever, this book is an essential resource for students on Corporate Social Responsibility modules.