Strategic employer brands

current domain, future directions

Lara Moroko, Mark D. Uncles

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Routledge companion to contemporary brand management
EditorsFrancesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of PublicationLondon
PublisherRoutledge, Taylor and Francis Group
Number of pages15
ISBN (Print)9781315796789
Publication statusPublished - 2016


  • brand experience
  • employer branding
  • employment experience

Cite this

Moroko, L., & Uncles, M. D. (2016). Strategic employer brands: current domain, future directions. In F. Dall'Olmo Riley, J. Singh, & C. Blankson (Eds.), The Routledge companion to contemporary brand management (pp. 309-323). London: Routledge, Taylor and Francis Group.