Strategic employer brands

current domain, future directions

Lara Moroko, Mark D. Uncles

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Routledge companion to contemporary brand management
EditorsFrancesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of PublicationLondon
PublisherRoutledge, Taylor and Francis Group
Pages309-323
Number of pages15
ISBN (Print)9781315796789
Publication statusPublished - 2016

Keywords

  • brand experience
  • employer branding
  • employment experience

Cite this

Moroko, L., & Uncles, M. D. (2016). Strategic employer brands: current domain, future directions. In F. Dall'Olmo Riley, J. Singh, & C. Blankson (Eds.), The Routledge companion to contemporary brand management (pp. 309-323). London: Routledge, Taylor and Francis Group.