Strategic employer brands: current domain, future directions

Lara Moroko, Mark D. Uncles

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Routledge companion to contemporary brand management
EditorsFrancesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of PublicationLondon
PublisherRoutledge, Taylor and Francis Group
Pages309-323
Number of pages15
ISBN (Print)9781315796789
Publication statusPublished - 2016

Keywords

  • brand experience
  • employer branding
  • employment experience

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