Strategic employer brands: current domain, future directions

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to contemporary brand management
Editors	Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of Publication	London
Publisher	Routledge, Taylor and Francis Group
Pages	309-323
Number of pages	15
ISBN (Print)	9781315796789
Publication status	Published - 2016

Keywords

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title = "Strategic employer brands: current domain, future directions",

keywords = "brand experience, employer branding, employment experience",

author = "Lara Moroko and Uncles, \{Mark D.\}",

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AU - Uncles, Mark D.

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KW - employment experience

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SN - 9781315796789

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BT - The Routledge companion to contemporary brand management

A2 - Dall'Olmo Riley, Francesca

A2 - Singh, Jaywant

A2 - Blankson, Charles

PB - Routledge, Taylor and Francis Group

CY - London

ER -