| Original language | English |
|---|---|
| Pages (from-to) | 614-616 |
| Number of pages | 3 |
| Journal | European Journal of Marketing |
| Volume | 37 |
| Issue number | 3/4 |
| Publication status | Published - 2003 |
| Externally published | Yes |
Strategic Internet Marketing"
N K Pope, Hume Francis Winzar
Research output: Contribution to journal › Article