Dian zi shang wu zhan lüe guan li

Translated title of the contribution: Strategic management of e-business

Stephen Chen

Research output: Book/ReportTextbook

Abstract

Chinese edition of book, translated by Wang Kanliang. Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the strategies being employed by firms in a range of different industry sectors. It has been written for students taking MBA, final year undergraduate and executive education courses, and will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Stephen Chen helps the reader develop the knowledge and skills required in the formulation and implementation of strategies for businesses competing in electronic markets. Starting from the basics, the book reviews current academic research and practice in e-Business strategy and integrates thinking on various issues that need to be considered in e-Business, including: An overview of the key technologies currently used for e-Business and their strategic implications, an understanding of the strategic, marketing and organizational implications of e-Business, an appreciation of the broader context of e-Business by discussing economic, social and legal implications. Supplementary materials for lecturers adopting Strategic Management of e-Business are available.
Original languageChinese
Place of PublicationBeijing
PublisherBeijing University Press
EditionChinese
ISBN (Print)9787301112106
Publication statusPublished - 2006
Externally publishedYes

Keywords

  • Electronic commerce--Management

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