Strategic Marketing Implications of the Changing Environment of Australian Banking

Gregory R. Elliott^*

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	5-13
Number of pages	9
Journal	International Journal of Bank Marketing
Volume	6
Issue number	5
DOIs	https://doi.org/10.1108/eb010839
Publication status	Published - 1 May 1988

Access to Document

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title = "Strategic Marketing Implications of the Changing Environment of Australian Banking",

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