Strategic QFD: where to now?

Bob Hunt, Fernando Xavier

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


Quality Function Deployment (QFD) was introduced to the west from Japan as a powerful approach to customer focused product development. Since then many practitioners and academics have recognized and applied the potential of these methods to strategic formulation and decision-making. This paper updates a previous review of the documented accounts of QFD based approaches to strategy presented at the 7th ISQFD in Tokyo. It identifies the parallels and contrasts evident in these cases with the techniques of Hoshin Kanri (also known as Policy Deployment). The paper then briefly describes a case study of the application of a comprehensive QFD based methodology. Based on these insights the paper seeks to address the future direction of the development of this promising field of strategic methodology.
Original languageEnglish
Title of host publicationInternational Symposium on QFD 2002-Munich
EditorsGermany Herzwurm
Place of PublicationGermany
PublisherHundt Druck GmbH
Number of pages16
Publication statusPublished - 2002
Event8th International Symposium on QFD - Munich, Germany
Duration: 4 Sept 20026 Sept 2002


Conference8th International Symposium on QFD
CityMunich, Germany


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