Abstract
Quality Function Deployment (QFD) was introduced to the west from Japan as a powerful approach to customer focused product development. Since then many practitioners and academics have recognized and applied the potential of these methods to strategic formulation and decision-making. This paper updates a previous review of the documented accounts of QFD based approaches to strategy presented at the 7th ISQFD in Tokyo. It identifies the parallels and contrasts evident in these cases with the techniques of Hoshin Kanri (also known as Policy Deployment). The paper then briefly describes a case study of the application of a comprehensive QFD based methodology. Based on these insights the paper seeks to address the future direction of the development of this promising field of strategic methodology.
| Original language | English |
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| Title of host publication | International Symposium on QFD 2002-Munich |
| Editors | Germany Herzwurm |
| Place of Publication | Germany |
| Publisher | Hundt Druck GmbH |
| Pages | 35-50 |
| Number of pages | 16 |
| Publication status | Published - 2002 |
| Event | 8th International Symposium on QFD - Munich, Germany Duration: 4 Sept 2002 → 6 Sept 2002 |
Conference
| Conference | 8th International Symposium on QFD |
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| City | Munich, Germany |
| Period | 4/09/02 → 6/09/02 |