Strategic social marketing

Jeff French, Ross Gordon

Research output: Book/ReportBook

Abstract

Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principals in a strategic, systemic, critical, and reflexive way to engender social good. This book adds new insights about how marketing can and is being used to enhance the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. It does this through an international lens, placing Strategic Social Marketing analysis and application in a global context and illustrating how it can be applied, giving examples and case studies from around the world.
Original languageEnglish
Place of PublicationLos Angeles
PublisherSAGE Publications
Number of pages429
ISBN (Print)9781446248621
Publication statusPublished - 2015

Keywords

  • Marketing -- Management
  • Internet marketing
  • Social policy
  • Strategic planning
  • Social media -- Marketing
  • Social marketing

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