Struggling scientists: please cite our papers!

We scientists, whether struggling or not, need colleagues to cite our papers, and increasingly so; we also need to carry out worthwhile research. I present a strategy that simultaneously enhances citations and research quality, but is simple and straightforward. Yet it is rarely adopted, perhaps because it requires integration of a particular approach with necessary tools, aided through feedback, and the tools can be difficult to implement. The approach has four goals: high significance, high influence, excellent presentation and sustained effort. Achievement of these goals is more likely if the tools are used and helpful feedback obtained.