Abstract
Electronic payment is widely regarded as a fund transfer between parties electronically for commercial purposes, and it is increasingly being recognized as a key competitive tool in the present situation. While businesses are focusing more on rational factors behind consumer acceptance and adoption of e-payment, academic research is lagging in investigating the emotional factors. This chapter is providing a clear background about how businesses can emotionally influence and motivate consumers to utilize e-payment methods for their day to day transactions. A sample of 460 professionals in Sri Lanka was empirically investigated with the aim of identifying the emotional factors influencing professionals to adopt and use e-payment methods. A structured questionnaire was used to collect data and the exploratory factor analysis identified that the professionals' e-payment adoption was influenced by six different emotional factors. Based on the literature these factors are innovativeness, professional satisfaction, optimism, insecurity, skepticism, and discomfort.
Original language | English |
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Title of host publication | Research anthology on e-commerce adoption, models, and applications for modern business |
Place of Publication | Hershey, PA |
Publisher | IGI Global Publishing |
Chapter | 79 |
Pages | 1548-1577 |
Number of pages | 30 |
ISBN (Electronic) | 9781799889588 |
ISBN (Print) | 9781799889571 |
DOIs | |
Publication status | Published - 2021 |
Externally published | Yes |