Study of emotional factors influencing professionals' adoption to E-payment in Sri Lanka

Damith Dhanushka De Silva, Jayaranjani Sutha

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Electronic payment is widely regarded as a fund transfer between parties electronically for commercial purposes, and it is increasingly being recognized as a key competitive tool in the present situation. While businesses are focusing more on rational factors behind consumer acceptance and adoption of e-payment, academic research is lagging in investigating the emotional factors. This chapter is providing a clear background about how businesses can emotionally influence and motivate consumers to utilize e-payment methods for their day to day transactions. A sample of 460 professionals in Sri Lanka was empirically investigated with the aim of identifying the emotional factors influencing professionals to adopt and use e-payment methods. A structured questionnaire was used to collect data and the exploratory factor analysis identified that the professionals' e-payment adoption was influenced by six different emotional factors. Based on the literature these factors are innovativeness, professional satisfaction, optimism, insecurity, skepticism, and discomfort.
Original languageEnglish
Title of host publicationResearch anthology on e-commerce adoption, models, and applications for modern business
Place of PublicationHershey, PA
PublisherIGI Global Publishing
Chapter79
Pages1548-1577
Number of pages30
ISBN (Electronic)9781799889588
ISBN (Print)9781799889571
DOIs
Publication statusPublished - 2021
Externally publishedYes

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