Abstract
“An amazing student experience awaits you!” – “a multicultural vibrant experience” in a “stunning landscape” covered by “year-round sunshine.”
These phrases do not come from a tourist brochure, but the websites of Australian universities. They are accompanied by stunning images of urban or natural landscapes and aim to attract international students.
International education is often hailed as a way to keep economies growing as higher education has shifted towards a commercialized model. However, the efforts to increase enrolment numbers are also accompanied by worries that in the haste to attract more students, the admission requirements – in particular that of English language proficiency – are lowered.
These phrases do not come from a tourist brochure, but the websites of Australian universities. They are accompanied by stunning images of urban or natural landscapes and aim to attract international students.
International education is often hailed as a way to keep economies growing as higher education has shifted towards a commercialized model. However, the efforts to increase enrolment numbers are also accompanied by worries that in the haste to attract more students, the admission requirements – in particular that of English language proficiency – are lowered.
| Original language | English |
|---|---|
| Specialist publication | Language on the move |
| Publisher | Language on the move |
| Publication status | Published - 27 May 2023 |
Bibliographical note
Copyright 2023 Language on the Move. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.Keywords
- 200401 applied linguistics and educational linguistics
- 200405 language in culture and society (sociolinguistics)