Studying Potential Customers: The Applications of Marketing Information Systems in University Recruitment

Mark Gabbott; Ewan Sutherland

doi:10.1108/09685229310045349

Studying Potential Customers: The Applications of Marketing Information Systems in University Recruitment

Mark Gabbott, Ewan Sutherland

Macquarie Business School

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

The application of marketing techniques in higher education is not new.

Original language	English
Journal	Information Management & Computer Security
Volume	1
Issue number	4
DOIs	https://doi.org/10.1108/09685229310045349
Publication status	Published - 1993

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title = "Studying Potential Customers: The Applications of Marketing Information Systems in University Recruitment",

abstract = "The application of marketing techniques in higher education is not new.",

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Studying Potential Customers: The Applications of Marketing Information Systems in University Recruitment

Abstract

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