| Original language | English |
|---|---|
| Title of host publication | Marketing |
| Editors | Philip Kotler, Linden Brown, Stewart Adam, Suzan Burton, Gary Armstrong |
| Place of Publication | Frenchs Forest, N.S.W. |
| Publisher | Pearson Education Australia |
| Pages | 338-340 |
| Edition | 7th |
| ISBN (Print) | 9780733975776 |
| Publication status | Published - 2006 |
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