Supply chain performance measures for producers and processors of premium beef cuts: a conjoint approach

Alan McDermott, Simon J. Lovatt, Scott Koslow

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

The performance measures important to New Zealand beef producers and processors in their selling and buying decisions were studied using a conjoint analysis methodology. 98 producers and 5 processors were asked to rank and rate various scenarios. Producers preferred situations in which they received a high price, had high payment security, a premium for quality, had a short lead-time and the processor shared some information. Processors focussed on factors that enabled them to reduce their risk and cost of supply, and ensure traceability back to farms.
Original languageEnglish
Pages (from-to)33-43
Number of pages11
JournalJournal on Chain and Network Science
Volume4
Issue number1
DOIs
Publication statusPublished - 2004
Externally publishedYes

Keywords

  • conjoint analysis
  • performance measures
  • beef supply chain

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