Supply chain performance measures for producers and processors of premium beef cuts: a conjoint approach

The performance measures important to New Zealand beef producers and processors in their selling and buying decisions were studied using a conjoint analysis methodology. 98 producers and 5 processors were asked to rank and rate various scenarios. Producers preferred situations in which they received a high price, had high payment security, a premium for quality, had a short lead-time and the processor shared some information. Processors focussed on factors that enabled them to reduce their risk and cost of supply, and ensure traceability back to farms.