Sustainability and soft power

an Indian case study

Prithi Nambiar

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The global discourse on sustainable development has acquired substantial speed and momentum since its memorable launch by the Brundtland declaration of 1987. Aided by successive policy statements, events, declarations by international organizations led by the United Nations and varying degrees of endorsement by national governments, the awareness of sustainable development as a concept is now sufficiently widespread to suggest that it has acquired a form of universal legitimacy as a shared global priority. The potential for soft power inherent in the assumption of a pro-active role towards sustainability as a universal human goal affords newly emergent powers like India the opportunity for global leadership through communicating innovative and culturally rich best practice. The current paper explores the relationship between the concepts of soft power and sustainability in the context of their discursive construction by the English speaking community in India.
Original languageEnglish
Title of host publicationChina and the world
Subtitle of host publicationtheatres of soft power
EditorsNaren Chitty, Qing Luo
Place of PublicationBeijing
PublisherZhongguo chuan mei da xue chu ban she
Pages270-282
Number of pages13
ISBN (Print)9787565712609
Publication statusPublished - 2015

Publication series

NameICUC international series
PublisherZhongguo chuan mei da xue chu ban she

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