@inbook{6111c14f4ae94771837345b56f8607f3,
title = "Sustainability and soft power: an Indian case study",
abstract = "The global discourse on sustainable development has acquired substantial speed and momentum since its memorable launch by the Brundtland declaration of 1987. Aided by successive policy statements, events, declarations by international organizations led by the United Nations and varying degrees of endorsement by national governments, the awareness of sustainable development as a concept is now sufficiently widespread to suggest that it has acquired a form of universal legitimacy as a shared global priority. The potential for soft power inherent in the assumption of a pro-active role towards sustainability as a universal human goal affords newly emergent powers like India the opportunity for global leadership through communicating innovative and culturally rich best practice. The current paper explores the relationship between the concepts of soft power and sustainability in the context of their discursive construction by the English speaking community in India.",
author = "Prithi Nambiar",
year = "2015",
language = "English",
isbn = "9787565712609",
series = "ICUC international series",
publisher = "Zhongguo chuan mei da xue chu ban she",
pages = "270--282",
editor = "Naren Chitty and Qing Luo",
booktitle = "China and the world",
}