Sustainable enterprise? A Thai healthcare service provider

Sooksan Kantabutra, Gayle C. Avery

Research output: Contribution to journalConference paper


This paper adopts Avery's 19 sustainable leadership practices derived from Rhineland enterprises as a framework to examine the sustainable business practices of a healthcare service provider in Thailand. Middle-range thinking methodology, including interviews and observations, identified six core sets of practices that are consistent with the 19 sustainable leadership practices: a focus on long-term perspective, staff development, strong organizational culture, innovation, social responsibility and ethical behavior. These core themes sharply contrast with enterprises that adopt the prevailing Anglo/US business model of short-term maximization of profitability. The paper concludes that Avery's 19 Rhineland practices may provide a framework applicable to enterprises in Thailand to evaluate their own corporate sustainability.
Original languageEnglish
Pages (from-to)1-12
Number of pages12
Journal2008 EABR (business) & ETLC (teaching) conference proceedings
Publication statusPublished - 2008
EventEuropean Applied Business Research Conference - Rothenburg, Germany
Duration: 18 Jun 200820 Jun 2008


  • leadership
  • sustainable leadership
  • Rhineland principles
  • Anglo/US leadership

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