Sweet odours and sweet tastes are conflated in memory

Richard J. Stevenson*, Megan J. Oaten

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    15 Citations (Scopus)


    Certain odours and certain tastes appear to share common perceptual properties. One example is sweetness, a perceptual experience that results from stimulation of taste receptors on the tongue typically by sugars. The experiment here examined for evidence of this perceptual similarity using a novel and indirect test. Participants were exposed six times each, to three odours (strawberry, caramel, and oregano) and three tastes (sucrose, saline, and citric acid). Following a 10-min interval, participants were given a surprise frequency estimation task, in which they had to judge how often each stimulus had occurred. If sweet-smelling strawberry and caramel odours really do share this perceptual characteristic in common with sweet tasting sucrose, then frequency estimates for sucrose should be overestimated relative to non-sweet tastes. Not only was this observed, but frequency estimates for sweet tastes were also found to correlate with (1) evaluations from a later test of similarity between these sweet smells and sucrose, and (2) the degree to which these odours smelled sweet. These findings suggest a shared perceptual feature between such odours and sucrose - sweetness - under conditions where no judgment of perceptual quality was required.

    Original languageEnglish
    Pages (from-to)105-109
    Number of pages5
    JournalActa Psychologica
    Issue number1
    Publication statusPublished - May 2010


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