Switzerland global enterprise: evaluating the future FDI attractiveness of India

Roger Moser, Mohit Srivastava, Abhishek Raju

Research output: Other contribution


On 12 December 2013, Michael Enderle, Head of the Swiss Business Hub in India, had had a busy day already and still he had a long working day ahead. Tomorrow, a delegation of senior executives from Swiss companies would come to his office and he had to make some recommendations as to whether and how these companies could invest in India. Fortunately, he had recently conducted a study on the future FDI attractiveness of India in 2019 with more than 200 Indian managers and was able to present a balanced view on major aspects of doing business in India for foreign companies. He started reviewing the results of this study in his office to develop a few basic recommendations for the Swiss senior executives.
Original languageEnglish
PublisherThe Case Centre
Number of pages29
Publication statusPublished - 2014
Externally publishedYes


  • Market entry
  • Strategy
  • Delphi
  • Switzerland
  • India
  • Institutions-resources matrix
  • FDI
  • Business infrastructure
  • Business opportunities


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