Syndication as an alternative supply chain business model

application to the Hong Kong mobile content industry

Norma J. Harrison

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution


In the early stages of the information and communication technology industry - and the mobile industry in particular - value chains were dominated by equipment manufacturers. The power now seems to be shifting to operators, and further along the value chain. With mobile voice services becoming increasingly commoditised, network operators are turning to mobile data-related offerings to boost their revenues, thereby further shifting along the chain towards content providers, many of which are small businesses. To survive in the competitive market, mobile content providers have to search for appropriate supply chain business models. Syndication is offered here as a viable business model for the mobile content industry.
Original languageEnglish
Title of host publicationProceedings of the 36th Annual Meeting of the Decision Sciences Institute
EditorsM. Malhorta
Place of PublicationAtlanta, US
PublisherDecision Sciences Institute
Number of pages6
Publication statusPublished - 2005
EventDecision Sciences Institute Meeting (36th : 2005) - San Francisco
Duration: 17 Nov 200520 Nov 2005


ConferenceDecision Sciences Institute Meeting (36th : 2005)
CitySan Francisco

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