Abstract
In the early stages of the information and communication technology industry - and the mobile industry in particular - value chains were dominated by equipment manufacturers. The power now seems to be shifting to operators, and further along the value chain. With mobile voice services becoming increasingly commoditised, network operators are turning to mobile data-related offerings to boost their revenues, thereby further shifting along the chain towards content providers, many of which are small businesses. To survive in the competitive market, mobile content providers have to search for appropriate supply chain business models. Syndication is offered here as a viable business model for the mobile content industry.
| Original language | English |
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| Title of host publication | Proceedings of the 36th Annual Meeting of the Decision Sciences Institute |
| Editors | M. Malhorta |
| Place of Publication | Atlanta, US |
| Publisher | Decision Sciences Institute |
| Pages | 17831-17836 |
| Number of pages | 6 |
| Publication status | Published - 2005 |
| Event | Decision Sciences Institute Meeting (36th : 2005) - San Francisco Duration: 17 Nov 2005 → 20 Nov 2005 |
Conference
| Conference | Decision Sciences Institute Meeting (36th : 2005) |
|---|---|
| City | San Francisco |
| Period | 17/11/05 → 20/11/05 |