Talking Point: Given the degree of apprehension surrounding CRM, is expectation management the biggest challenge facing CRM vendors

Francis Buttle

Research output: Contribution to journal › Letter

Cite this

@article{edf1ce5f18684c8f82412c59eaa385e3,

title = "Talking Point: Given the degree of apprehension surrounding CRM, is expectation management the biggest challenge facing CRM vendors",

author = "Francis Buttle",

year = "2004",

language = "English",

pages = "52--52",

journal = "Marketing",

issn = "1441-7863",

publisher = "Niche Media",

}