Talking Point: If the objective of CRM is to provide a 360-degree view of the customer, what key challenges do marketers face in achieving this

Francis Buttle

Talking Point

If the objective of CRM is to provide a 360-degree view of the customer, what key challenges do marketers face in achieving this

Macquarie Graduate School of Management

Research output: Contribution to journal › Letter

Original language	English
Pages (from-to)	60-60
Number of pages	1
Journal	Marketing
Publication status	Published - 2004

Cite this

Buttle, F. (2004). Talking Point: If the objective of CRM is to provide a 360-degree view of the customer, what key challenges do marketers face in achieving this. Marketing, 60-60.

@article{b3adf03527894bd7b89cf64f570f834f,

title = "Talking Point: If the objective of CRM is to provide a 360-degree view of the customer, what key challenges do marketers face in achieving this",

author = "Francis Buttle",

year = "2004",

language = "English",

pages = "60--60",

journal = "Marketing",

issn = "1441-7863",

publisher = "Niche Media",

}