| Original language | English |
|---|---|
| Pages (from-to) | 60-60 |
| Number of pages | 1 |
| Journal | Marketing |
| Publication status | Published - 2004 |
Talking Point: If the objective of CRM is to provide a 360-degree view of the customer, what key challenges do marketers face in achieving this
Francis Buttle
Research output: Contribution to journal › Letter