Tax avoidance and firm risk in China: a pitch

Yuqiang Cao, Zhuoan Feng*, Meiting Lu, Yaowen Shan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Purpose: This paper aims to provide a critical discussion of the application of the research pitching template developed by Professor Robert Faff to a research topic of tax avoidance and firm risk. This letter provides a brief commentary on using the pitching template and discusses personal reflections on the pitching process. Design/methodology/approach: This pitching research letter applies Faff’s pitching template and provides a critical commentary of the pitching process. Findings: The team found that Faff’s pitching template is a valuable tool for conceiving research ideas. It helped the authors to identify, develop and articulate key aspects of the project. Further, they believe that completing the template was a beneficial and rewarding exercise, especially for early-career researchers. Originality/value: This pitching research letter is tied to the team’s research idea that was pitched at the 2020 AFAANZ “Shark Tank” event. It provides original commentary on the use of Faff’s pitching template. It is not meant to retrofit published papers.

Original languageEnglish
Pages (from-to)119-124
Number of pages6
JournalAccounting Research Journal
Issue number1
Publication statusPublished - 9 Feb 2021


  • Firm risk
  • Pitching research
  • Tax avoidance


Dive into the research topics of 'Tax avoidance and firm risk in China: a pitch'. Together they form a unique fingerprint.

Cite this