Abstract
In e-commerce systems, user preference can be inferred from multivariate implicit feedback (i.e., actions). However, most methods merely focus on homogeneous implicit feedback (i.e., purchase). In this paper, we adopt another two typical actions, i.e., view and like, as auxiliaries to enhance purchase recommendation, whereby a trinity Bayesian personalized ranking (TBPR) method is proposed. Specifically, we introduce trinity preference to investigate the difference of users' preference among three types of items: 1) items with purchase action; 2) items with only auxiliary actions; 3) items without any action. Empirical study on the realworld dataset demonstrates that our method significantly outperforms state-of-the-art algorithms.
Original language | English |
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Title of host publication | UMAP 2016 |
Subtitle of host publication | Proceedings of the 2016 Conference on User Modeling Adaptation and Personalization |
Place of Publication | New York |
Publisher | Association for Computing Machinery, Inc |
Pages | 305-306 |
Number of pages | 2 |
ISBN (Electronic) | 9781450343701 |
DOIs | |
Publication status | Published - 2016 |
Externally published | Yes |
Event | 24th ACM International Conference on User Modeling, Adaptation, and Personalization, UMAP 2016 - Halifax, Canada Duration: 13 Jul 2016 → 17 Jul 2016 |
Conference
Conference | 24th ACM International Conference on User Modeling, Adaptation, and Personalization, UMAP 2016 |
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Country/Territory | Canada |
City | Halifax |
Period | 13/07/16 → 17/07/16 |
Keywords
- Implicit feedback
- Recommendation
- Trinity preference