Teary Qantas ad campaign not the branding the airline needs

Lucy Taksa, Chris Baumann, Troy Sarina

Research output: Contribution to Newspaper/Magazine/Website › Article

Abstract

Original language	English
Specialist publication	The Conversation. Academic rigour, journalistic flair.
Publication status	Published - 11 Nov 2014

@misc{faae31ebe7494af59fc8c3ea9821e823,

title = "Teary Qantas ad campaign not the branding the airline needs",

author = "Lucy Taksa and Chris Baumann and Troy Sarina",

year = "2014",

month = nov,

day = "11",

language = "English",

journal = "The Conversation. Academic rigour, journalistic flair.",

publisher = "The Conversation Media Group",

}