The Applicability of Popular Market Orientation Measures Developed in the West to Small And Medium Sized Enterprises in China

Some Evidence

Yiming Tang, Yuli Zhang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publication2003 ANZMAC Conference in Adelaide
Editors Kennedy R
Place of PublicationAdelaide
PublisherANZMAC
Pages1462-1467
Number of pages6
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralian & New Zealand Marketing Academy - Adelaide
Duration: 1 Dec 20033 Dec 2003

Conference

ConferenceAustralian & New Zealand Marketing Academy
CityAdelaide
Period1/12/033/12/03

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