The Application of data development analysis to market segmentation

R. Khaira, Thomas Mark Gabbott

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Original languageEnglish
Title of host publicationWinter Educators' Conference 2008. Proceedings of a meeting held 15-18 February 2008
Place of PublicationUSA
PublisherCurran Associates
Number of pages1
ISBN (Print)9781605603513
Publication statusPublished - 2008
Externally publishedYes
EventMarketing the organization and its products and services - Austin, Texas
Duration: 15 Feb 200818 Feb 2008

Conference

ConferenceMarketing the organization and its products and services
CityAustin, Texas
Period15/02/0818/02/08

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