The Application of data development analysis to market segmentation

R. Khaira, Thomas Mark Gabbott

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

Original language	English
Title of host publication	Winter Educators' Conference 2008. Proceedings of a meeting held 15-18 February 2008
Place of Publication	USA
Publisher	Curran Associates
Number of pages	1
ISBN (Print)	9781605603513
Publication status	Published - 2008
Externally published	Yes
Event	Marketing the organization and its products and services - Austin, Texas Duration: 15 Feb 2008 → 18 Feb 2008

Conference	Marketing the organization and its products and services
City	Austin, Texas
Period	15/02/08 → 18/02/08

Cite this

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title = "The Application of data development analysis to market segmentation",

author = "R. Khaira and Gabbott, {Thomas Mark}",

year = "2008",

language = "English",

isbn = "9781605603513",

booktitle = "Winter Educators' Conference 2008. Proceedings of a meeting held 15-18 February 2008",

publisher = "Curran Associates",

note = "Marketing the organization and its products and services ; Conference date: 15-02-2008 Through 18-02-2008",

}

TY - CHAP

T1 - The Application of data development analysis to market segmentation

AU - Khaira, R.

AU - Gabbott, Thomas Mark

PY - 2008

Y1 - 2008

M3 - Other chapter contribution

SN - 9781605603513

BT - Winter Educators' Conference 2008. Proceedings of a meeting held 15-18 February 2008

PB - Curran Associates

CY - USA

T2 - Marketing the organization and its products and services

Y2 - 15 February 2008 through 18 February 2008

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