The association of ethical judgment of advertising and selected advertising effectiveness response variables

Penny M. Simpson; Gene Brown; Robert E. Widing

The association of ethical judgment of advertising and selected advertising effectiveness response variables

Penny M. Simpson^*, Gene Brown, Robert E. Widing

^*Corresponding author for this work

Macquarie Graduate School of Management

Research output: Contribution to journal › Article

21 Citations (Scopus)

Abstract

This study examines the potential effects of unethically perceived advertising executions on consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.

Original language	English
Pages (from-to)	125-136
Number of pages	12
Journal	Journal of Business Ethics
Volume	17
Issue number	2
Publication status	Published - Jan 1998

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title = "The association of ethical judgment of advertising and selected advertising effectiveness response variables",

abstract = "This study examines the potential effects of unethically perceived advertising executions on consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.",

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