The association of ethical judgment of advertising and selected advertising effectiveness response variables

Penny M. Simpson*, Gene Brown, Robert E. Widing

*Corresponding author for this work

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

This study examines the potential effects of unethically perceived advertising executions on consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.

Original languageEnglish
Pages (from-to)125-136
Number of pages12
JournalJournal of Business Ethics
Volume17
Issue number2
Publication statusPublished - Jan 1998

Fingerprint Dive into the research topics of 'The association of ethical judgment of advertising and selected advertising effectiveness response variables'. Together they form a unique fingerprint.

Cite this