The Association of Marketing Strategy and Business Performance of Small and Medium Sized Enterprises in China

Yiming Tang, Yuli Zhang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings
EditorsJ. Wiley
Place of PublicationWellington, New Zealand
PublisherVictoria University, Wellington
Number of pages7
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian & New Zealand Marketing Academy Conference ANZMAC - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004


ConferenceAustralian & New Zealand Marketing Academy Conference ANZMAC
CityWellington, New Zealand

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