The Association of Marketing Strategy and Business Performance of Small and Medium Sized Enterprises in China

Yiming Tang, Yuli Zhang

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings
Editors	J. Wiley
Place of Publication	Wellington, New Zealand
Publisher	Victoria University, Wellington
Pages	1-7
Number of pages	7
ISBN (Print)	0475222151
Publication status	Published - 2004
Event	Australian & New Zealand Marketing Academy Conference ANZMAC - Wellington, New Zealand Duration: 29 Nov 2004 → 1 Dec 2004

Conference	Australian & New Zealand Marketing Academy Conference ANZMAC
City	Wellington, New Zealand
Period	29/11/04 → 1/12/04

Cite this

@inproceedings{d2dad69c2d1843509e42d9cb383b2e25,

title = "The Association of Marketing Strategy and Business Performance of Small and Medium Sized Enterprises in China",

author = "Yiming Tang and Yuli Zhang",

year = "2004",

language = "English",

isbn = "0475222151",

pages = "1--7",

editor = "J. Wiley",

booktitle = "ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings",

publisher = "Victoria University, Wellington",

note = "Australian & New Zealand Marketing Academy Conference ANZMAC ; Conference date: 29-11-2004 Through 01-12-2004",

}

Tang, Y & Zhang, Y 2004, The Association of Marketing Strategy and Business Performance of Small and Medium Sized Enterprises in China. in J Wiley (ed.), ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings. Victoria University, Wellington, Wellington, New Zealand, pp. 1-7, Australian & New Zealand Marketing Academy Conference ANZMAC, Wellington, New Zealand, 29/11/04.

The Association of Marketing Strategy and Business Performance of Small and Medium Sized Enterprises in China. / Tang, Yiming; Zhang, Yuli.
ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings. ed. / J. Wiley. Wellington, New Zealand: Victoria University, Wellington, 2004. p. 1-7.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - The Association of Marketing Strategy and Business Performance of Small and Medium Sized Enterprises in China

AU - Tang, Yiming

AU - Zhang, Yuli

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

SN - 0475222151

SP - 1

EP - 7

BT - ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings

A2 - Wiley, J.

PB - Victoria University, Wellington

CY - Wellington, New Zealand

T2 - Australian & New Zealand Marketing Academy Conference ANZMAC

Y2 - 29 November 2004 through 1 December 2004

ER -