The Automatic effects of social comparison on purchase intentions

Lawrence Ang; Ricknee Sim

The Automatic effects of social comparison on purchase intentions

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

Exposing young females to attractive images of other females led to higher levels of purchase intentions of cosmetic/fashion goods provided the females are materialistic. Furthermore viewing of such images lowered their self-esteem, and if the attractive images were also similar to the respondents, negative psychological states ensue: they experienced higher levels of envy, and lower levels of self-evaluation. All these effects were observed without forced exposure images and without asking respondents to compare themselves.

Original language	English
Title of host publication	ICORIA Madrid 2010
Place of Publication	Madrid, Spain
Publisher	ESIC Editorial
Pages	1-10
Number of pages	10
ISBN (Print)	9788473567053
Publication status	Published - 2010
Event	International Conference on Research in Advertising (9th : 2010) - Madrid, Spain Duration: 25 Jun 2010 → 26 Jun 2010

Conference

Conference	International Conference on Research in Advertising (9th : 2010)
City	Madrid, Spain
Period	25/06/10 → 26/06/10

Cite this

@inproceedings{70031ae9111742aaae2c2e1b1f09f1db,

title = "The Automatic effects of social comparison on purchase intentions",

abstract = "Exposing young females to attractive images of other females led to higher levels of purchase intentions of cosmetic/fashion goods provided the females are materialistic. Furthermore viewing of such images lowered their self-esteem, and if the attractive images were also similar to the respondents, negative psychological states ensue: they experienced higher levels of envy, and lower levels of self-evaluation. All these effects were observed without forced exposure images and without asking respondents to compare themselves.",

author = "Lawrence Ang and Ricknee Sim",

year = "2010",

language = "English",

isbn = "9788473567053",

pages = "1--10",

booktitle = "ICORIA Madrid 2010",

publisher = "ESIC Editorial",

note = "International Conference on Research in Advertising (9th : 2010) ; Conference date: 25-06-2010 Through 26-06-2010",

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T1 - The Automatic effects of social comparison on purchase intentions

AU - Ang, Lawrence

AU - Sim, Ricknee

PY - 2010

Y1 - 2010

N2 - Exposing young females to attractive images of other females led to higher levels of purchase intentions of cosmetic/fashion goods provided the females are materialistic. Furthermore viewing of such images lowered their self-esteem, and if the attractive images were also similar to the respondents, negative psychological states ensue: they experienced higher levels of envy, and lower levels of self-evaluation. All these effects were observed without forced exposure images and without asking respondents to compare themselves.

AB - Exposing young females to attractive images of other females led to higher levels of purchase intentions of cosmetic/fashion goods provided the females are materialistic. Furthermore viewing of such images lowered their self-esteem, and if the attractive images were also similar to the respondents, negative psychological states ensue: they experienced higher levels of envy, and lower levels of self-evaluation. All these effects were observed without forced exposure images and without asking respondents to compare themselves.

M3 - Conference proceeding contribution

SN - 9788473567053

SP - 1

EP - 10

BT - ICORIA Madrid 2010

PB - ESIC Editorial

CY - Madrid, Spain

T2 - International Conference on Research in Advertising (9th : 2010)

Y2 - 25 June 2010 through 26 June 2010

ER -

The Automatic effects of social comparison on purchase intentions

Abstract

Conference

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