The bad apple effect: How the actions of supermarket giants may impact other retailers

Joseph Chen; Yi Li; Jun Yao

The bad apple effect: How the actions of supermarket giants may impact other retailers

Department of Marketing

Research output: Contribution to Newspaper/Magazine/Website › Article

Abstract

Australia’s competition regulator is taking court action against Coles and Woolworths for allegedly misleading shoppers. New Macquarie Business School research suggests this could prompt a backlash by consumers against other retailers as well as the supermarket giants.

Original language	English
Specialist publication	The Lighthouse
Publisher	Macquarie University
Publication status	Published - 2 Oct 2024

Access to Document

https://lighthouse.mq.edu.au/article/october-2024/the-bad-apple-effect-how-the-sins-of-supermarket-giants-coles-and-woolworths-may-impact-other-retailers

Cite this

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