Abstract
In this article, the author reports on the results of a long-range forecasting study of the Australian banking/finance industry. Using the Delphi technique, and polling a wide sample of Australian finance “experts”, the results indicate an industry on the verge of rapid and fundamental change in the areas of government regulation, industry structure, EFTS/payments systems, marketing innovation and merchant/wholesale banking.
Original language | English |
---|---|
Pages (from-to) | 31-40 |
Number of pages | 10 |
Journal | International Journal of Bank Marketing |
Volume | 4 |
Issue number | 5 |
DOIs | |
Publication status | Published - 5 Jan 1986 |