In this article, the author reports on the results of a long-range forecasting study of the Australian banking/finance industry. Using the Delphi technique, and polling a wide sample of Australian finance “experts”, the results indicate an industry on the verge of rapid and fundamental change in the areas of government regulation, industry structure, EFTS/payments systems, marketing innovation and merchant/wholesale banking.
|Number of pages||10|
|Journal||International Journal of Bank Marketing|
|Publication status||Published - 5 Jan 1986|