The Creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?

Sheila L. Sasser, Scott Koslow

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationNew trends in advertising research
EditorsFrancisco Costa Pereira, Jorge Veríssimo, Peter C Nijens
Place of PublicationLisbon, Portugal
PublisherEdições Sílabo
Number of pages18
ISBN (Print)9789726184935
Publication statusPublished - 2008
Externally publishedYes

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