The Creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?

Sheila L. Sasser, Scott Koslow

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	New trends in advertising research
Editors	Francisco Costa Pereira, Jorge Veríssimo, Peter C Nijens
Place of Publication	Lisbon, Portugal
Publisher	Edições Sílabo
Pages	103-120
Number of pages	18
Edition	1st
ISBN (Print)	9789726184935
Publication status	Published - 2008
Externally published	Yes

Cite this

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title = "The Creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?",

author = "Sasser, {Sheila L.} and Scott Koslow",

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booktitle = "New trends in advertising research",

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The Creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote? / Sasser, Sheila L.; Koslow, Scott.
New trends in advertising research. ed. / Francisco Costa Pereira; Jorge Veríssimo; Peter C Nijens. 1st. ed. Lisbon, Portugal: Edições Sílabo, 2008. p. 103-120.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - The Creative advertising development process

T2 - is organizational politics a recipe for disaster or a dysfunctional antidote?

AU - Sasser, Sheila L.

AU - Koslow, Scott

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 9789726184935

SP - 103

EP - 120

BT - New trends in advertising research

A2 - Pereira, Francisco Costa

A2 - Veríssimo, Jorge

A2 - Nijens, Peter C

PB - Edições Sílabo

CY - Lisbon, Portugal

ER -