The critical role of social marketing

Ross Gordon, Gerard Hastings, Laura McDermott, Pierre Siquier

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Citations (Scopus)
Original languageEnglish
Title of host publicationCritical marketing
Subtitle of host publicationDefining the field
EditorsMichael Saren, Pauline Maclaran, Christina Goulding, Richard Elliot, Avi Shankar, Miriam Caterall
Place of PublicationAmsterdam
PublisherButterworth-Heinemann
Pages159-177
Number of pages19
ISBN (Electronic)9780080549767
ISBN (Print)9780750680660
DOIs
Publication statusPublished - 2007
Externally publishedYes

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