The critical role of social marketing

Ross Gordon; Gerard Hastings; Laura McDermott; Pierre Siquier

doi:10.4324/9780080549767

The critical role of social marketing

Ross Gordon, Gerard Hastings, Laura McDermott, Pierre Siquier

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Critical marketing
Subtitle of host publication	Defining the field
Editors	Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliot, Avi Shankar, Miriam Caterall
Place of Publication	Amsterdam
Publisher	Butterworth-Heinemann
Pages	159-177
Number of pages	19
ISBN (Electronic)	9780080549767
ISBN (Print)	9780750680660
DOIs	https://doi.org/10.4324/9780080549767
Publication status	Published - 2007
Externally published	Yes

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10.4324/9780080549767

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title = "The critical role of social marketing",

author = "Ross Gordon and Gerard Hastings and Laura McDermott and Pierre Siquier",

year = "2007",

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language = "English",

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pages = "159--177",

editor = "Michael Saren and Pauline Maclaran and Christina Goulding and Richard Elliot and Avi Shankar and Miriam Caterall",

booktitle = "Critical marketing",

publisher = "Butterworth-Heinemann",

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The critical role of social marketing. / Gordon, Ross; Hastings, Gerard; McDermott, Laura et al.
Critical marketing: Defining the field. ed. / Michael Saren; Pauline Maclaran; Christina Goulding; Richard Elliot; Avi Shankar; Miriam Caterall. Amsterdam: Butterworth-Heinemann, 2007. p. 159-177.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - The critical role of social marketing

AU - Gordon, Ross

AU - Hastings, Gerard

AU - McDermott, Laura

AU - Siquier, Pierre

PY - 2007

Y1 - 2007

UR - https://www.scopus.com/pages/publications/84864337258

U2 - 10.4324/9780080549767

DO - 10.4324/9780080549767

M3 - Chapter

AN - SCOPUS:84864337258

SN - 9780750680660

SP - 159

EP - 177

BT - Critical marketing

A2 - Saren, Michael

A2 - Maclaran, Pauline

A2 - Goulding, Christina

A2 - Elliot, Richard

A2 - Shankar, Avi

A2 - Caterall, Miriam

PB - Butterworth-Heinemann

CY - Amsterdam

ER -

The critical role of social marketing

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