The Delphi Oracle

An information processing approach towards industry uncertainty and ambiguity in emerging markets

Christian Kuklinski, Roger Moser, Christoph Georgi

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Abstract

Managers in emerging markets are challenged in their strategic decision-making: Political and economic shocks as well as fast and non-linear institutional change increase not only the uncertainty of the market environment but also the ambiguity of consequences of institutional changes. We demonstrate how a Delphi study approach can be used to improve information processing activities in a dynamic
institutional context inherent in most emerging markets by analyzing both quantitative data and qualitative arguments. The data was collected from 43 industry experts assessing the future of the small car automotive industry in India.
Original languageEnglish
Title of host publicationStrategy in transition
Subtitle of host publicationSMS 32nd Annual International Conference
Place of PublicationPrague
PublisherStrategic Management Society
Number of pages1
Publication statusPublished - 6 Oct 2012
Externally publishedYes

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