Abstract
Managers in emerging markets are challenged in their strategic decision-making: Political and economic shocks as well as fast and non-linear institutional change increase not only the uncertainty of the market environment but also the ambiguity of consequences of institutional changes. We demonstrate how a Delphi study approach can be used to improve information processing activities in a dynamic
institutional context inherent in most emerging markets by analyzing both quantitative data and qualitative arguments. The data was collected from 43 industry experts assessing the future of the small car automotive industry in India.
institutional context inherent in most emerging markets by analyzing both quantitative data and qualitative arguments. The data was collected from 43 industry experts assessing the future of the small car automotive industry in India.
| Original language | English |
|---|---|
| Title of host publication | Strategy in transition |
| Subtitle of host publication | SMS 32nd Annual International Conference |
| Place of Publication | Prague |
| Publisher | Strategic Management Society |
| Number of pages | 1 |
| Publication status | Published - 6 Oct 2012 |
| Externally published | Yes |