The denomination-spending matching effect: when the magnitude matches, it feels less painful to pay

Yi Li

The denomination-spending matching effect: when the magnitude matches, it feels less painful to pay

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract

Abstract

This study extends the finding that consumers are reluctant to use large denominations for small purchases and proposes that consumers are also reluctant to use small denominations for large purchases. Two experiments show that when the magnitude of the denomination matches that of the purchase, the pain of paying reduces.

Original language	English
Title of host publication	Asia-Pacific advances in consumer research
Editors	Echo Wen Wan, Meng Zhang
Place of Publication	Duluth, Minnesota
Publisher	Association for Consumer Research
Pages	326
Number of pages	1
Volume	11
Publication status	Published - 2015
Externally published	Yes

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http://www.acrwebsite.org/volumes/1018867/volumes/ap11/AP-11Licence: Unspecified

Cite this

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title = "The denomination-spending matching effect: when the magnitude matches, it feels less painful to pay",

abstract = "This study extends the finding that consumers are reluctant to use large denominations for small purchases and proposes that consumers are also reluctant to use small denominations for large purchases. Two experiments show that when the magnitude of the denomination matches that of the purchase, the pain of paying reduces.",

author = "Yi Li",

year = "2015",

language = "English",

volume = "11",

pages = "326",

editor = "Wan, {Echo Wen} and Meng Zhang",

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publisher = "Association for Consumer Research",

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AB - This study extends the finding that consumers are reluctant to use large denominations for small purchases and proposes that consumers are also reluctant to use small denominations for large purchases. Two experiments show that when the magnitude of the denomination matches that of the purchase, the pain of paying reduces.

M3 - Conference abstract

VL - 11

SP - 326

BT - Asia-Pacific advances in consumer research

A2 - Wan, Echo Wen

A2 - Zhang, Meng

PB - Association for Consumer Research

CY - Duluth, Minnesota

ER -

The denomination-spending matching effect: when the magnitude matches, it feels less painful to pay

Abstract

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