The diffusion of bankcard in Australia: A note

Jocelyn Horne*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this note is to quantify the degree of market penetration and diffusion by Bankcard in the Australian consumer credit sector. A modified demand-determined logistic model of diffusion is estimated for the sample period 1976(4)–1983(1) in which the saturation level is assumed to be driven by the weighted interest differential between Bankcard and competing credit instruments. The diffusion speed of Bankcard is shown to be more rapid than that of U.S. bank credit cards but somewhat slower than that of a new deposit instrument, saving-investment accounts analysed in Broadbent, Clements and Johnson (1981).

Original languageEnglish
Pages (from-to)191-202
Number of pages12
JournalAustralian Journal of Management
Volume11
Issue number2
DOIs
Publication statusPublished - 1986

Keywords

  • BANKCARD
  • DIFFUSION
  • FINANCIAL INNOVATION

Fingerprint Dive into the research topics of 'The diffusion of bankcard in Australia: A note'. Together they form a unique fingerprint.

Cite this