The Dynamics of Customer Engagement: Does Service Experience Matter?

Jana Bowden

The Dynamics of Customer Engagement: Does Service Experience Matter?

Research output: Contribution to conference › Abstract

Original language	English
Pages	1-1
Number of pages	1
Publication status	Published - 2010
Externally published	Yes
Event	ISES Global Conference on Service Excellence 2010: Service Innovations Creating Sustainable Growth - Singapore Management Uni, SINGAPORE Duration: 21 Jul 2010 → 23 Jul 2010

Conference

Conference	ISES Global Conference on Service Excellence 2010: Service Innovations Creating Sustainable Growth
City	Singapore Management Uni, SINGAPORE
Period	21/07/10 → 23/07/10

Cite this

@conference{f3eaeddcc5bc4d34a27f389f68a39830,

title = "The Dynamics of Customer Engagement: Does Service Experience Matter?",

author = "Jana Bowden",

year = "2010",

language = "English",

pages = "1--1",

note = "ISES Global Conference on Service Excellence 2010: Service Innovations Creating Sustainable Growth ; Conference date: 21-07-2010 Through 23-07-2010",

}