The Ecological fallacy

how to spot one and tips on how to use one to your advantage

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

The ecological fallacy is a common and little understood error in the interpretation of statistical data wherein inferences about individuals are based on the aggregate of the group from which they belong. The paper overviews the importance of avoiding the error and illustrates the ease with which mistakes in inference can be made by examining a paper presented at the last ANZMAC conference, and by demonstrating with artificial data representing Hofstede’s cultural dimensions. It concludes with an appeal for caution when considering the combination of aggregate data with our surveys of individuals.
Original languageEnglish
Title of host publicationANZMAC 2005
Subtitle of host publicationconference proceedings : broadening the boundaries
EditorsSharon Purchase
Place of PublicationFremantle, WA
PublisherANZMAC
Pages151-158
Number of pages8
ISBN (Print)064645546X
Publication statusPublished - 2005
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA
Period5/12/057/12/05

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