This volume analyses the economics of online markets and ICT networks. The most recent version of the Web has become a platform, and building new business on this platform is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology that is proven, or very nearly so. What is different is that the Web’s most recent innovative wave is
driven by entrepreneurs not financiers. Search has provided a fundamental business model for many Internet-enabled companies. Past lessons led to building a new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the
volume examines the micro-economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services.
The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis. The structure of the volume is guided by the basic themes considered at the International Telecommunications Society’s Africa-Asia-Australasia Regional Conference ‘ICT Networks—Building Blocks for Economic Development’, which was held in Perth Western Australia on 28-30 August 2005. The volume contains a selection of parallel session papers presented at the conference as well as five invited papers commissioned to augment the volume. The invited papers are authored by Abraham Hollander and Thierno Diallo (Chapter 1), Ian Harper, Ric Simes and Craig Malam (Chapter 2), James Alleman and Paul Rappoport (Chapter 9), Nadine Bellamy and Jean-Michel Sahut (Chapter 11) and Aniruddah Banerjee and Harold Ware (Chapter 12).
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