TY - JOUR
T1 - The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
AU - Julian, Craig
AU - O’Cass, Aron
PY - 2002/3/1
Y1 - 2002/3/1
N2 - This study examines the determinants of International Joint Venture marketing performance in Thailand. The data for the study were collected from a self-administered mail survey of 1,047 Thai-Foreign IJVs in Thailand, yielding 203 useable responses from firms that were primarily engaged in agricultural, metal-working, electrical and chemical industries. From the application of the exploratory factor analysis and the discriminant analysis the critical determinants of IJV marketing performance in Thailand were identified as market characteristics, conflict, commitment, marketing orientation, and organisational control.
AB - This study examines the determinants of International Joint Venture marketing performance in Thailand. The data for the study were collected from a self-administered mail survey of 1,047 Thai-Foreign IJVs in Thailand, yielding 203 useable responses from firms that were primarily engaged in agricultural, metal-working, electrical and chemical industries. From the application of the exploratory factor analysis and the discriminant analysis the critical determinants of IJV marketing performance in Thailand were identified as market characteristics, conflict, commitment, marketing orientation, and organisational control.
KW - Joint ventures
KW - Marketing
KW - Performance
KW - Thailand
UR - http://www.scopus.com/inward/record.url?scp=84993025133&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/record.url?scp=28044468990&partnerID=8YFLogxK
U2 - 10.1108/13555850210764918
DO - 10.1108/13555850210764918
M3 - Article
AN - SCOPUS:84993025133
VL - 14
SP - 19
EP - 39
JO - Asia Pacific Journal of Marketing and Logistics
JF - Asia Pacific Journal of Marketing and Logistics
SN - 1355-5855
IS - 1
ER -