The Effect of Managerial Cognition and Persistence on Marketing Team Performance

David Gray

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference
EditorsDewi Tojib
Place of PublicationMelbourne
PublisherAustralian and New Zealand Marketing Academy
Pages1-8
Number of pages8
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (2009) - Melbourne
Duration: 30 Nov 20092 Dec 2009

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2009)
CityMelbourne
Period30/11/092/12/09

Keywords

  • Managerial Cognition
  • Persistence
  • Team Performance

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