TY - JOUR
T1 - The effect of multi-purpose shopping on pricing and location strategy for grocery stores
AU - Popkowski Leszczyc, Peter T L
AU - Sinha, Ashish
AU - Sahgal, Anna
PY - 2004
Y1 - 2004
N2 - Though it is a well-accepted fact that consumers indulge in multi-purpose shopping, most previous models of store choice assume that grocery shopping trips are single-purpose trips. This paper provides the first empirical analysis of multi-purpose shopping using data on actual shopping trips. A latent class factor analytic logit model is proposed, which provides a representation of the market structure of grocery store competition, while integrating; multi-purpose shopping, retail pricing format and location strategy. We conclude that incorporating multi-purpose shopping trips provides a better understanding of the competitive market structure, and discuss the managerial implications for the selection of marketing strategies.
AB - Though it is a well-accepted fact that consumers indulge in multi-purpose shopping, most previous models of store choice assume that grocery shopping trips are single-purpose trips. This paper provides the first empirical analysis of multi-purpose shopping using data on actual shopping trips. A latent class factor analytic logit model is proposed, which provides a representation of the market structure of grocery store competition, while integrating; multi-purpose shopping, retail pricing format and location strategy. We conclude that incorporating multi-purpose shopping trips provides a better understanding of the competitive market structure, and discuss the managerial implications for the selection of marketing strategies.
KW - Grocery store
KW - Multi-purpose shopping
KW - Pricing and location strategy
UR - http://www.scopus.com/inward/record.url?scp=3042545388&partnerID=8YFLogxK
U2 - 10.1016/j.jretai.2004.04.006
DO - 10.1016/j.jretai.2004.04.006
M3 - Article
AN - SCOPUS:3042545388
VL - 80
SP - 85
EP - 99
JO - Journal of Retailing
JF - Journal of Retailing
SN - 0022-4359
IS - 2
ER -