The effects of three dimensions of trustworthiness and other contextual factors on likelihood of internet purchase

Lawrence Ang, Chris Dubelaar, Boon-Chye Lee

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This paper presents a model of trust on the Internet that focuses on three dimensions: benefit delivery, willingness to rectify, and privacy protection. It investigates the perceived value a consumer places on these dimensions when set in the context of different product categories, price discounts, delivery time and where the products are available. It was found that, for all of the categories tested, a store was preferred to the web. Also, product category had a
substantial effect on which aspects most affected the respondents’ willingness to choose either the WWW or a store. Mostly, discounts and the presence of a brand (i.e. ability to deliver the benefit) were critical, although having a privacy statement (privacy protection) was most important for one product. While the overall order changes from one product category to another, all three of the trust dimensions were significant in all product categories.
Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference proceedings
Subtitle of host publicationBridging Marketing Theory and Practice
EditorsSylvie Chetty, Brett Collins
Place of PublicationAuckland
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages1-7
Number of pages7
ISBN (Print)0473082063
Publication statusPublished - 2001
EventAustralian and New Zealand Marketing Academy Conference 2001: Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand
Duration: 1 Dec 20015 Dec 2001

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2001
Abbreviated titleANZMAC 2001
CountryNew Zealand
City Auckland
Period1/12/015/12/01

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Ang, L., Dubelaar, C., & Lee, B-C. (2001). The effects of three dimensions of trustworthiness and other contextual factors on likelihood of internet purchase. In S. Chetty, & B. Collins (Eds.), Australian and New Zealand Marketing Academy Conference proceedings: Bridging Marketing Theory and Practice (pp. 1-7). Auckland: Australian and New Zealand Marketing Academy (ANZMAC).