This paper examines the emergence of Low Cost Carriers (LCCs) in Asia since 2002. After considering strategic frameworks for sustainable growth, the contrasting frameworks of Christensen et al (2003) and Zook (2004) are applied to the LCC experience in Asia.
|Number of pages||3|
|Journal||Proceedings of the 36th Annual Meeting of the Western Decision Sciences Institute|
|Publication status||Published - 2007|
|Event||Western Decision Sciences Institute Annual Meeting (36th : 2007) - Englewood, Colorado|
Duration: 13 Apr 2007 → 15 Apr 2007