The evaluation of situational transaction trust in e-service environments

Yan Wang*, Ee Peng Lim

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

29 Citations (Scopus)
30 Downloads (Pure)


Trust is a critical issue in e-commerce and e-service environments. In some applications (such as eBay), the trust management mechanism has been introduced to provide valuable information to buyers prior to placing orders and making payments. However, most studies and applications focus on determining the general trustworthiness of individuals but not providing transaction specific trust information that involves factors associated with forthcoming transactions. In this paper, we present a new concept - situational transaction trust, and propose a novel approach to evaluate it, which binds existing trust data with a new transaction. This can deliver more accurate trust information to buyers and prevent some typical attacks.

Original languageEnglish
Title of host publicationIEEE International Conference on e-Business Engineering, ICEBE 2008
EditorsJen-Yao Chung, Muhammad Younas
Place of PublicationPiscataway, NJ
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Number of pages8
ISBN (Print)9780769533957
Publication statusPublished - 2008
EventIEEE International Conference on e-Business Engineering, ICEBE'08 - Xi'an, China
Duration: 22 Oct 200824 Oct 2008


OtherIEEE International Conference on e-Business Engineering, ICEBE'08

Bibliographical note

Copyright 2008 IEEE. Reprinted from Proceedings of the 2008 IEEE International Conference on e-Business Engineering : 22-24 October, 2008, Xi'an, China. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of Macquarie University’s products or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained from the IEEE by writing to [email protected]. By choosing to view this document, you agree to all provisions of the copyright laws protecting it.


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