Abstract
Why do sports fans attend games? To watch a winning team? Not necessarily. Attendance is more likely to be connected to the entertainment value of the event and the general atmosphere, interactions and services experienced in the stadium. These motives give important guidance to sports marketers who must recognize the centrality of customer service issues in producing fan satisfaction. Conversely, a different set of factors are more powerful in causing fan non-attendance.
| Original language | English |
|---|---|
| Pages (from-to) | 19-36 |
| Number of pages | 18 |
| Journal | Journal of Hospitality and Leisure Marketing |
| Volume | 3 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 25 Jul 1995 |
| Externally published | Yes |